What I’m reading

The Ultimate Question

On one of my previous posts I lamented that many companies choose not to do data base marketing. Not even simple 101 stuff. This is such a golden egg.

We’ll in the same vein, I’m realizing how many companies (all sizes) don’t do simple, actionable metrics:

1) Measure the value of their customers
2) Correlate this to the health of their business.

Fred Reichheld’s new book, The Ultimate Question points companies in the right direction. Many might find it rather simplistic, but that is the beauty of Reichheld’s finds. They are simple, impacting and customer focused.

Take a spin on his NPS blog. Also found this related Blog/Link for another take on this book: