Pageviews - Is this an overstressed stat in analytics?

I ran across an excellent blog: Commerce360. Read their post on the Death of Pageviews. Very compelling. Yet, I have to share a couple of ways that Pageviews per visitor can be very helpful in relation to E-Commerce sites.

Use it as a Barameter:
One thing to highlight is the thought of pageviews being a barameter. In my e-commerce experience, the higher the pageviews per visitor, the more likely you'll make a sale (or the visitor will return) from being a "new" visitor. You don't want to go overboard and strive to make this # huge (say 40 pageviews), but you should set an expectation.

For instance 6 to 8 pageviews per visitor is a good qualifer of an engaged shopper who understands your site and is actually "shopping".

Once you set an expectation (6-8 pageviews per new visitor).... Then you can act in a couple of ways from your data that may be helpful. 1) Reference pageviews to traffic source. Especially if you are paying for that traffic source. Why pay high PPC for a KeyWord that correlates to subpar pageviews. This is a way to measure some "branding" that may likely produce a repeat visitor....though this is somewhat soft logic.

2) Look at pageviews per landing page. This works well in tandem with bounce rate....which won't catch users try clicking something on the page to escape, but then kill their session. Very helpful for specific page redesign.