Email and Database Marketing post in Click Z today. Great read, simple to follow by Al DiGuido.

Read Here (make sure you "take the test")

The best aspect is Database Marketing is really the goose that laid the golden egg. It’s absolutely amazing how many companies don’t look at or capture their best segmented customers and look at a retention strategy.

Everyone knows it costs much less to retain customers than to attract new ones…in the long run. Apply this to your email efforts! No more shoot gun marketing. Target.