Barry Schwartz gives a good presentation (video) on his "Paradox of Choice". A counter point to Chris Anderson's Long Tail. Here he questions, Is too much choice a good thing??
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Online Paradigm is a source for current internet retail and online marketing news, ideas and thoughts filtered through a real world pragmatic lens. As the "paradigm" implies, the online world is a new set of rules that needs to be re-framed into our current retail environments.
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