The Hype of Cyber Monday.....it's REALLY Cyber Mid December

Will anyone call this out? Cyber Monday is a ploy that marketers made up and now a site cybermonday.com is trying to monetize on the hype (good for them).

The problem with Cyber Monday is that it doesn't reflect what the strength of Internet buying is all about; eliminating distance, store hours, physical inertia strolling down isles, going to a physcial store to find that there's nothing there that interests you, etc.....and LASTLY convenience (ship direct to gift receipent, at night, etc).

The latest Comscore report backs this up:
Consumers Procrastinate, Spend More
On Monday, December 11, consumers set a single-day record for online spending with $661 million. Two days later, that record was broken as consumers spent $667 million online. Importantly, the growth rate versus year ago accelerated toward the end of the week, demonstrating that consumers are continuing to shop online later this season.

This year reflects that people are starting to understand (even if it is subconciously) the benefits of buying online.